Taylor Wimpey wants up to 350 homes on fields south of Western Road, Hagley, half of them affordable. Feedback closes 18 October, drop-in 9 October.
Taylor Wimpey has opened a consultation on up to 350 homes on two fields south of Western Road, Hagley, and wants residents’ views by midnight on Sunday 18 October. A drop-in event runs on Friday 9 October.
The housebuilder sent us the plans on Thursday 24 September, along with the illustrative concept plan below. It is not a planning application yet. Taylor Wimpey says it will submit one for outline permission “towards the end of 2026”.
On the other side of the same road, the argument is already well advanced. Two outline applications for 180 homes north of Western Road have been sitting with Bromsgrove District Council since December, and between them they have drawn 597 objections and one letter of support.
What is proposed
The site is described by Taylor Wimpey as “circa 17.97 hectares” on the eastern edge of Hagley, south of Western Road and west of the A491, made up of two arable fields split by an existing bridleway. Woodland forms the southern boundary.
The outline vision, as the company sets it out:
- Up to 350 homes.
- 50% of them affordable, expected to include social rent and shared ownership.
- Homes built to the emerging Future Homes Standard, with air source heat pumps, solar panels, electric vehicle charging points and high insulation.
- Three vehicular access points, all off Western Road. The western field gets one, the larger eastern field gets two with a loop road between them.
- Play areas, green corridors, new walking and cycling routes, and retention of existing trees and hedgerows.
Taylor Wimpey says the woodland south of the site is covered by a Tree Preservation Order and that the eastern woodland parcel contains a veteran tree, and that the layout has been drawn so neither is affected. It says most of the site sits in Flood Zone 1, the lowest risk band, with a small part of the south western corner of the eastern field in Flood Zone 2, where nothing would be built.
Zoe Mallett, strategic land regional director at Taylor Wimpey, said: “We are pleased to have launched our consultation on new homes and public open spaces for Hagley. We want to ensure that we deliver high-quality homes to help meet the Council’s housing targets in a way that is shaped as much as possible by local feedback.”
She added: “Our emerging plans for Hagley will place a focus on protecting the natural environment, providing extensive green spaces and areas of biodiversity enhancement alongside new homes. The existing community has an important role to play in the process, and this consultation is an opportunity for people to share their priorities and aspirations at an early stage.”
The number 350 did not come from Taylor Wimpey
It came from the council. Bromsgrove’s Draft Development Strategy of June 2025 lists two potential housing sites at Hagley: HAG01, land north of Western Road, at an indicative 180 homes, and HAG02, land south of Western Road, at an indicative 350. The sub total for the village is 530.
That document is the council’s own shortlist, drawn from more than 400 sites submitted to it, and it was consulted on between 30 June and 20 October 2025. It says the district needs to find land for 12,155 homes by 2043, and that when the government changed the way housing need is calculated, the number Bromsgrove has to plan for “almost doubled”.
Taylor Wimpey puts figures on that change. It says Bromsgrove’s requirement rose from 386 homes a year to 713, that the council cannot currently demonstrate a five year supply of deliverable housing land, and that this is why it is preparing an application now rather than waiting for the Local Plan. We have not been able to verify the annual figures from the council’s own published evidence, so they stand as the company’s.
The land is in the Green Belt. Taylor Wimpey argues it is grey belt under the criteria in the National Planning Policy Framework, which would mean development on it is not automatically inappropriate. The council has said for years that Green Belt release will be needed: the draft strategy states plainly that Bromsgrove’s settlements have “tightly drawn Green Belt boundaries and there is limited non-Green Belt land available to meet our LHN”.
The 50% affordable is the price of building on Green Belt
Taylor Wimpey presents half the homes being affordable as a headline benefit, and it is a high proportion. It is also what the government’s “golden rules” require on land released from the Green Belt, as the company’s own FAQs acknowledge, and it is what Bromsgrove’s housing team has already demanded on the sites over the road.
Responding to the 123-home application north of Western Road on 16 January 2026, the council’s housing strategy officer wrote: “This is greenbelt land and if considered suitable for housing we would require 50% of the provision to be affordable housing of which two thirds should be social rent and one third should be shared ownership.”
The same response sets out what the council actually wants built: “We have a priority for 3 bed properties and require 50% 3 beds and 50% other”, and the affordable homes “should look the same as the market housing”. Taylor Wimpey has not published a split between social rent and shared ownership for Hagley.
What the north side tells you about the south side
The two live applications on the far side of Western Road are worth reading before anyone fills in Taylor Wimpey’s questionnaire, because they show how Hagley has responded to the same argument.
- 25/01475/OUT, up to 123 homes, applicant Bloor Homes Limited. The council consulted 50 neighbours. It has received 318 public comments: 315 objections, one in support.
- 25/01465/OUT, up to 57 homes, applicant Ashberry Strategic Land. 283 public comments: 282 objections, none in support.
Both were validated on 16 December 2025. Both carry an agreed determination deadline of Friday 4 September 2026, and on 24 September both were still marked “Pending Consideration” with no decision recorded. Both remain open for comments. Twenty of the 30 statutory consultees have replied, including National Highways, which recorded no objection on 9 September.
We read the first 107 of the 318 published comments on the 123-home application and counted what they raise. A single comment usually raises several, so these do not add up to 107: 92 mention traffic, the roads or parking, 88 mention schools, 73 mention doctors or the surgery, 63 mention flooding or drainage, 58 mention wildlife or ecology and 44 argue the Green Belt point.
Those are the same pressures the council’s own draft strategy said Hagley would need money for. It listed an expansion of Hagley Primary School or a new primary on the site, an expansion of the existing health facility, local highway and junction improvements including at Western Road, and an A456 major improvement scheme.
What it means for you
Two different things are open, and only one of them is a planning process.
Taylor Wimpey’s consultation is the company asking what you want before it draws up its application. Feedback closes at midnight on Sunday 18 October 2026 through twhagley.co.uk, or in person at the drop-in:
- Friday 9 October 2026, 3pm to 6.30pm
- St Saviour’s Church Hall, 1 Park Road, Hagley, DY9 0NS
The questionnaire asks whether you accept the site as a sustainable location, what types of home Hagley needs, which outdoor facilities you would want, and where the development money should go, with education, healthcare, active travel, public transport and highways offered as options. The consultation is being run for Taylor Wimpey by Sulis Public Affairs.
The two applications north of Western Road are the ones where comments go on the public record and the council must take them into account. Both are still accepting them on the Bromsgrove and Redditch planning register.
Taylor Wimpey says an Environmental Impact Assessment screening request for the southern site is being submitted to the council, and that it will appear on the planning register even though it is not an application. Its outline application is expected before the end of the year, with the council’s statutory consultation after that, and any reserved matters application from late 2027 onwards.
For the wider picture on where Bromsgrove is with its Local Plan and which other large schemes are in the system, see our Bromsgrove planning news page, our coverage of the 1,300 homes proposed at Bromsgrove Golf Centre and of the 293-home Buntsford Hill scheme.
Sources: Taylor Wimpey press release and consultation material at twhagley.co.uk, received 24 September 2026; Bromsgrove District Council Draft Development Strategy, June 2025; the council’s emerging Local Plan timetable and scoping consultation; and applications 25/01475/OUT and 25/01465/OUT on the Bromsgrove and Redditch planning register, all checked on 24 September 2026.
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